about us

Shringhaar is a mother-daughter initiative dedicated to connecting the world with the beauty of handcrafted products while empowering the artisans who create them. By combining traditional craftsmanship with modern technology, we provide a fair and transparent platform that bridges the gap between rural artisans and urban consumers, eliminating middlemen and ensuring fair compensation for the artisans.

Our curated collection of sarees, jewelry, lehengas, handbags, and home décor celebrates the artistry and cultural heritage of artisans from across India and beyond. We aim to offer global visibility to their products, bringing the timeless charm of handmade creations into homes worldwide, while supporting a vision of sustainability, empowerment, and cultural preservation.

About the Founders

Shringhaar is a mother-daughter initiative by Shruti and Aayushi, driven by a shared passion for preserving traditional craftsmanship and empowering artisans.

Growing up in Umreth, Gujarat, Shruti was inspired by the vibrant artistry of local artisans but moved by the challenges they faced—limited visibility, undervaluation, and middlemen exploitation. She envisioned Shringhaar as a platform to showcase their crafts and ensure fair livelihoods.

Aayushi, a mathematics student with a passion for data and entrepreneurship, joined her mother to bring a modern, data-driven approach to the business. By blending tradition with technology, she helps connect artisans to appreciative customers while optimizing Shringhaar’s impact and sustainability.

Together, they celebrate timeless artistry and create meaningful opportunities for artisans worldwide.

Our Mission

At Shringhaar, our mission is to empower artisans and celebrate their craftsmanship by promoting their products to a global audience.

We envision a world where artisans are valued, fairly compensated, and able to thrive without the interference of middlemen. By leveraging technology and data, we aim to create a transparent and equitable marketplace that benefits both artisans and customers.

Our primary goal is to bridge the gap between rural artisans and urban consumers, making authentic, handcrafted products accessible to all while ensuring artisans receive fair remuneration. Through Shringhaar, we strive to preserve cultural heritage, celebrate tradition, and support the livelihoods of those who keep these timeless crafts alive.

Our Collections

Shringhaar offers a curated collection of artisan-made products that celebrate the diversity and richness of global cultures, with a special emphasis on Indian heritage. Our product range includes:

Sarees: Handwoven and intricately designed sarees that reflect the traditions of different Indian regions.
Lehengas: Exquisite lehengas crafted with care, perfect for weddings and festive occasions.
Jewelry: Unique, handcrafted jewelry that tells a story of craftsmanship and cultural significance.
Handbags: Artisanal handbags that blend functionality with artistic flair.
Home Décor: Beautifully crafted home décor items that bring a touch of cultural elegance to any space.